Sure! Here’s a 90-day learning plan for a product manager:
Week 1-2: Product Management Fundamentals
- Read “Inspired” by Marty Cagan, a classic book on product management.
- Watch “How to Build Products Users Love” by Kevin Hale, a talk on the basics of product management.
- Join a product management community or forum to start networking with other product managers and ask questions.
- Begin exploring product management software tools such as JIRA, Trello, or Asana.
Week 3-4: Market Research and User-Centered Design
- Read “The Lean Startup” by Eric Ries, which covers the importance of customer feedback and iteration in product development.
- Learn about user-centered design principles and techniques such as user interviews, surveys, and persona development.
- Practice conducting user research and testing on a product, either by creating a mockup or using an existing product as a case study.
- Consider attending a user experience (UX) conference or workshop to further develop these skills.
Week 5-6: Product Strategy and Roadmapping
- Read “Product Roadmaps Relaunched” by C. Todd Lombardo, Bruce McCarthy, Evan Ryan, and Michael Connors, which covers product strategy and roadmap development.
- Learn how to prioritize features and initiatives, create a product vision, and align goals with company strategy.
- Create a product roadmap for an existing product or a hypothetical one, using a template or software tool.
Week 7-8: Agile Development and Scrum Methodologies
- Learn the basics of Agile development and Scrum methodologies.
- Familiarize yourself with project management tools such as JIRA or Trello, and learn how to use them effectively in Agile teams.
- Practice creating a product backlog, writing user stories, and working with development teams to ensure that product development is on track.
Week 9-10: Product Launch and Marketing
- Read “Crossing the Chasm” by Geoffrey Moore, which covers the challenges of launching new products and targeting early adopters.
- Learn how to develop a product launch plan, including identifying target audiences, creating messaging and positioning, and selecting launch channels.
- Explore different marketing techniques, such as content marketing, paid advertising, and influencer outreach, and learn how to use them effectively to promote your product.
Week 11-12: Metrics and Analytics
- Learn about key metrics for measuring product success, such as user acquisition, retention, engagement, and revenue.
- Understand the basics of data analytics and how to use tools such as Google Analytics, Mixpanel, or Amplitude to track these metrics.
- Learn how to use data to make informed decisions and iterate on product features and marketing strategies.
Week 13: Review and Reflection
- Reflect on what you have learned over the past 90 days and identify areas for improvement.
- Connect with a mentor or more experienced product manager for feedback and guidance.
- Set goals for your continued development as a product manager, and create a plan for how you will continue learning and growing in this fiel
Remember, this is just a suggested plan, and you can adjust it to your needs and interests. Good luck with your learning journey!