Category: product-management
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A primer to Customer Journey Mapping
The customer journey map is a tool that outlines the different stages a customer experiences while interacting with a product or service. It offers a comprehensive view of a customer’s journey with your brand, beginning with their first interaction and potentially leading to a long-term relationship. A customer journey map…
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Scrum Product Owner (PSPO-A) Exam – A Guide
During the 2020 pandemic, I tried my hands at a couple of product owner certifications. The intent was to learn and see whether these certifications add any value to your day job? The certification pattern is similar to the PSPO-1 (product owner basic certification), in order to pass you need…
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Top 4 Methods to Prioritise Your Product Backlog
“When everything is a priority, nothing is a priority.” – Simon Fulleringer. We know that the product backlog is the single source of truth for any development work. A product backlog is a living document that refines over the product’s life cycle. At any given point in time, it contains…
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Are You Confused Between Acceptance Criteria and the Definition of Done(DoD)?
As an Agile practitioner, I often encounter confusion regarding the terms “acceptance criteria” and “definition of done.” Individuals frequently inquire about the distinctions between these two concepts and whether they can be used interchangeably. This misunderstanding is prevalent and warrants clarification to ensure effective communication and application within Agile frameworks.…
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Supercharge Your Product Management Career With These Must-Have Books
A room without books is like a body without a soul When I began my journey, my primary focus was on the role of a Scrum Product Owner. As a result, my initial recommendations consisted of books on Agile and Scrum. Over time, my focus expanded to include aspects such as customer…
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Netflix India Case Study
India Journey so far: Problem Statement: Overcome the competition and ensure a steady user growth resulting in higher profits for Netflix India. Our Goals: Approach to address the problem: 1. User Personas: User personas are semi-fictitious representations of your target customers. In this case, I have chosen two of them who…
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Understanding the Value Proposition Canvas
The Value Proposition Canvas (VPC) is a tool designed to help ensure that a product or service is aligned with what customers value and need. It was initially developed as a framework to guarantee that there is a strong fit between the product and the market. It (VPC) originated from…
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Farmrise App: Enhancing Farmer Engagement and Profitability
More than 85% of the farmers own farmlands below 2 hectares and have zero educational or scientific information access. However, a remarkable 70% of these farmers now own mobile phones and can easily make informed operating and financial decisions with the help of the Farmrise app. The app successfully provides…
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Why Scrum Product Owner Certifications May Not Be Worth Your Time?
Certification — The action or process of providing someone or something with an official document attesting to a status or level of achievement. Aspiring Product Owners often wonder whether they should pursue a Scrum Product Owner certification. If yes, then which one? The market is flooded with numerous options, leading…